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About Us

Pulsator Lures was founded by Ryan Williamson, son of the late John Williamson, legendary lure manufacturer and founder of Williamson lures.

Ryan first started manufacturing lures from a factory in Durban in 2005, and today he has the enviable reputation as the supplier and manufacturer of Africa’s best and largest range of quality offshore fishing lures. Ryan’s experience, first as a mate and later as Skipper, on Durban’s most successful marlin sportfisher, has served him well in developing offshore lures that deliver amazing results.

Pulsator Lures are fast becoming the lure of choice amongst the sportfishing fraternity in Africa. The quality of the products have also started to attract keen interest from Australasia.The dramatic growth of the business can be attributed to the exacting standards and quality parameters set by Ryan. Scientific principles and creative concepts are utilised to develop unique and high quality lures.


The research and development phase of the latest range of softie lures lasted all of twelve months, which is indicative of the company ethos of only bringing tried and tested products to the market. The staff are also highly skilled with years of experience under tutorship of John Williamson.

Pulsator products have been thoroughly tested by South Africa’s top game fishermen, and are unconditionally guaranteed.